Cow Parade Atlanta2000

press release

02/ 05/ 03 CowParade Coming to Atlanta in 2003!

Chick-fil-A and McKenna Long & Aldridge Host Southeastern Debut of ‘Udderly Mooving’ Public Art Exhibition

ATANTA, GA – Feb. 6, 2003 – More than 200 life-sized fiberglass cows painted by local artists will decorate Atlanta’s streets this summer as part of CowParade Atlanta 2003. Event organizers announced today that CowParade‘, the world’s largest public art exhibition that has visited 13 cities worldwide, makes its Southeastern debut in Atlanta June through September.

CowParade Atlanta is presented by Chick-fil-A, the Atlanta-based restaurant chain that has become well known for its cow-themed advertising campaign, and is hosted by McKenna Long & Aldridge. Other event sponsors announced today include Southeast United Dairy Industry Association, Inc., Earthlink, ING Americas, Six Flags Over Georgia, Hennessy Automobile Companies, Making Projects Work, TechBridge, Hayslett Sorrel and The Biltmore.

“CowParade has brought smiles to millions of people around the world, we’re delighted to bring CowParade to Atlanta,” said Evelyn Ashley, chairman of CowParade Atlanta and a partner with McKenna Long & Aldridge. “CowParade has been incredibly popular in the 13 domestic and international cities it has visited, drawing people from each host country to see the creativity of local artists. We’re looking forward to bringing that interest and economic benefit to our own community.”

Professional and amateur artists from throughout Georgia are being called upon to paint and decorate the life-sized fiberglass cows. The cows will then be creatively displayed in highly trafficked areas, including city parks, streets, buildings and shopping malls, throughout the summer. Notable Athens artist Stan Mullins has agreed to paint a cow and applications to solicit additional artists are being released today.

“We have enjoyed tremendous success with our popular Eat Mor Chikin“ Cow campaign,” said Scott Reed, Owner/Operator of the Chick-fil-A restaurant at Marietta’s Sprayberry Square, on behalf of the Atlanta-area Chick-fil-A restaurant franchisees. “Our customers, especially in our hometown Atlanta, associate cows with Chick-fil-A, so it is fitting for us to sponsor the Atlanta stop of CowParade.”

CowParade Atlanta 2003 is the most recent incarnation of the world’s largest public art exhibition designed to celebrate the spirit of fun, art and community. Following the exhibit, the cows will be rounded up and displayed at the American Cancer Society’s Cattle Baron’s Ball at the Historic Freight Depot in Atlanta on Oct. 11. Many of the cows will be sold through a live auction to be held in Atlanta in late October, with the remainder sold by an online auction. Proceeds from the auctions benefit the Southeast Division of the American Cancer Society through the Cattle Baron’s Ball and TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations.

Each cow on display will have a sponsor or patron. Corporations, community groups and individuals can sponsor cows beginning at $7,500 each. Sponsorships and marketing opportunities are now available. The fiberglass cows come in three full-sized poses: standing, grazing and reclining, and weigh approximately 100 pounds each. When installed in their exhibit locations, the cows will be attached to 500-pound concrete bases so as to keep them from “walking away.”

CowParade first appeared in Zurich, Switzerland, in 1998, and CowParade Chicago 1999 and CowParade New York 2000 were widely touted as the most successful public art programs in each city’s history. More than 44 million people viewed the New York event, and the Chicago event generated nearly $500 million in economic impact. More than $8 million has been raised for charitable organizations and more than $1.5 million has been paid to local artists since CowParade started in 1998.

“We’ve been approached by cities throughout the Southeast, but we waited to find the right partners to make our Southeastern debut in Atlanta,” said Jerome D. Elbaum, president of CowParade Holdings.

CowParade Atlanta 2003 is currently accepting proposals from artists who wish to participate in this public art event. Artists’ submissions are reviewed to ensure they meet the basic guidelines of CowParade. Designs must have broad appeal to all ages and be appropriate for public display. Upon approval, designs will be offered to sponsors for their review. Sponsors then select the designs they would
like to have transformed into public bovine art. The deadline for submitting designs is Feb. 28, 2003.

For further information, call the CowParade Atlanta Hotline at 404-898-2915 or visit

Sue Rodman
770-522-8855, ext. 217 (office)
404-784-5650 (mobile)

McKenna Long & Aldridge is a full-service law firm of nearly 400 lawyers and public policy advisors with offices in Atlanta, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, Washington, DC, and Brussels. Formed June 1, 2002 through the merger of Long Aldridge & Norman LLP and McKenna & Cuneo L.L.P., the firm provides business solutions in the areas of corporate law, government contracts, intellectual property and technology, complex litigation, public policy and regulatory affairs, real estate and finance. For more information about McKenna Long & Aldridge visit

The American Cancer Society is the largest nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer, through research, education, advocacy and service. For more information on the American Cancer Society visit the website at

TechBridge is an Atlanta-based nonprofit organization that helps other nonprofits use technology to better serve the community. TechBridge provides professional, affordable technology consulting services, innovative technology solutions, and access to the financial, technical and human resources nonprofits need to be successful with technology. TechBridge is an affiliate of the Microsoft-NPower National Nonprofit Network. This year TechBridge has donated more than $500,000 in free software to area nonprofits, and will deliver more than 7,000 hours of professional technology services and programming to help more than 40 nonprofit clients be more effective in improving and enriching the lives of Metro Atlantans. For more information on TechBridge visit

The Cattle Baron's Ball will be held in Atlanta on Saturday, October 11 at the Historic Freight Depot. Howard and Lynne Halpern, founders of Buckhead Beef, are the co-chairs of the inaugural Cattle Baron's Ball in Atlanta. The fundraising event made its debut in Dallas in 1973 and was named for the Cattle Baron's Ball featured on the television show, "Dallas." For more information on the Cattle Baron’s Ball contact Michelle James at 404-315-1123.


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