04/ 09/ 03 CowParade Announces Best Buy As Sponsor
CowParade Announces Best Buy As Sponsor: Artist Glenn Fox to paint the Best Buy Cow
ATLANTA, GA April 9, 2003 More than 200 life-sized fiberglass cows painted by local artists will decorate Atlantas streets this summer as part of CowParade Atlanta 2003, the worlds largest public art exhibition. CowParade announced today that Best Buy (www.BestBuy.com) has signed on as a sponsor and has commissioned Glenn Fox (www.glennfox.com) to paint their cow. Fox is a nationally renowned folk artist and a native of Atlanta. Foxs work is featured by The House of Blues venues in Boston, New Orleans, Chicago, Orlando, Myrtle Beach, Las Vegas, Anaheim, and Los Angeles.
We are excited to add Best Buy to our growing list of sponsors for CowParade, said Evelyn Ashley, chairman of CowParade Atlanta Attracting artists like Glenn Fox demonstrates the caliber of the art that will be on exhibit this summer.
Best Buy joins approximately 35 other sponsors to date who are committed to making CowParade a unique public art exhibition that gets people talking.
CowParade offers us a unique way to connect with our customers outside the store, said Glen Swanson vice president regional sales for Best Buy. Not only does the event benefit a great cause, it provides us a chance to give back to the community.
Professional and amateur artists from throughout Georgia are being called upon to paint and decorate blank bovines. The cows will then be creatively displayed in highly trafficked areas, including city parks, streets, buildings and shopping malls, throughout the summer. The fiberglass cows come in three full-sized poses: standing, grazing and reclining, and weigh approximately 100 pounds each. When installed in their exhibit locations, the cows will be attached to 500-pound concrete bases so as to keep them from walking away.
Art rarely comes out exactly the way you plan it. This project is especially interesting because it involves a huge three-dimensional canvas and I have not painted a giant cow before, said Glenn Fox. Most of my work is applied horizontally on flat surfaces, so it will be slightly challenging for me to paint upside down and vertically. I look forward to presenting a very colorful super-high-gloss fiberglass bovine.
Fox is a native Atlantan and a graduate of Tucker High School. His is a self-taught artist who paints with bright colors on a variety of mediums; wood, glass, metal, canvas, gourds, shoes, clothes, furniture, refrigerators, rocks and occasionally people! He usually works in acrylics and uses a phosphorescent gel so that most of his paintings have a 3-D effect and glow in the dark.
He finalizes his work with a high gloss lacquer or polyurethane because shiny is wonderful. Glenns work is displayed in restaurants, nightclubs and recording studios across the United States. More than 3,000 pieces of his work are owned by private collectors.
Fox joins a growing list of notable artists painting for CowParade Atlanta. Others include: Stan Mullins, Ashley Mack, Mary Engel and Eric Waugh. Artists from past CowParades include: Peter Max, LeRoy Neiman, George Rodriguez and Michael Graves.
The first look at the cows will come on May 3 at the Digital Ball, a fundraiser for TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations. Following the exhibit, the cows will be rounded up and displayed at the American Cancer Societys Cattle Barons Ball at the Historic Freight Depot in Atlanta on Oct. 11. Many of the cows will be sold through a live auction to be held in Atlanta Nov. 11, with the remainder sold by an online auction. Proceeds from the auctions benefit the Southeast Division of the American Cancer Society through the Cattle Barons Ball and TechBridge.
For further information, call the CowParade Atlanta Hotline at 404-898-2915 or visit www.cowparadeatlanta.com.
# # #
770-522-8855, ext. 217 (office)
770-522-8855, ext. 228 (office)
Minneapolis-based Best Buy Co., Inc. (NYSE: BBY) is one of North America's leading specialty retailers of consumer electronics, personal computers, entertainment software and appliances. The Company operates retail stores and commercial web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com), Magnolia Hi-Fi (MagnoliaHiFi.com), Media Play (MediaPlay.com), Sam Goody (SamGoody.com), and Suncoast (Suncoast.com). The Company reaches consumers through nearly 1,900 retail stores in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands.