Cow Parade Atlanta2000

press release

05/ 29/ 03 CowParde Stampedes into Centennial Park for Kick-off Celebration

ATLANTA, GA – May 29, 2003 – More than 150 life-sized, fiberglass cows painted by local artists will stampede into Centennial Olympic Park June 26-28 for a three-day bovine bonanza -- the kick-off celebration for CowParade Atlanta presented by Chick-fil-A and hosted by McKenna Long & Aldridge. Following the celebration, the cows will be loaded into trucks and driven to their summer grazing pastures in the Atlanta metro area and suburbs.

The weekend of festivities begins with a VIP reception for sponsors, artists, media and special guests. Friday, the cows will graze in the park. That evening a live painting will take place before the Star 94 On the Bricks concert. Saturday, CowParade will host a Moo-velous Family Fun Day with the Chick-fil-A Moo Walk, the Southeast United Dairy Association’s Mobile Dairy Classroom, miniature cow paintings and other crafts and games for children and families.

At 4 p.m. on Sat., June 28, the cows will be loaded onto trucks and sent off to their summer corrals in public and private locations throughout Atlanta and the suburbs where they will remain until Sept. 26. One herd of 50 cows will be displayed in a central location, while several groups of six -12 cows will graze in Midtown, Underground Atlanta, Buckhead, Decatur, Perimeter Mall, Alpharetta, Marietta, East Point and Big Canoe. Additional locations are still being considered and will be finalized soon.

CowParade Atlanta is presented by Chick-fil-A, and hosted by McKenna Long & Aldridge. Atlanta-based Chick-fil-A has become well known for its cow-themed advertising campaign. More than 50 local businesses have sponsored cows to make the art exhibition possible.

“CowParade has brought smiles to millions of people around the world, and we’d like to thank all our sponsors for allowing us to bring this wonderful event to Atlanta,” said Evelyn Ashley, chairman of CowParade Atlanta and a partner with McKenna Long & Aldridge. “We expect more than two million people to come see and touch the cows this summer and look forward to both the interest and economic benefit to our community.”

CowParade is designed to take art out of galleries and make it accessible to the general public by placing it in a location and on a form that makes people stop and look. Local professional and amateur artists submitted more than 500 designs to CowParade Atlanta. Seventy percent of the design submissions came from professional artists, including: Stan Mullins, Eric Waugh, Anthony Liggins, Mary Engel, Glenn Fox, Corey Barksdale and Kevin Cole.

“Artists from around the world have designed cows for CowParade. The caliber of the art in Atlanta is the best we’ve seen,” said Jerome D. Elbaum, president of CowParade Holdings.

CowParade Atlanta 2003 is the Southeastern debut of the world’s largest public art exhibit designed to celebrate the spirit of fun, art and community. When the exhibit closes on Sept. 26, the cows will be rounded up and several will be displayed at the American Cancer Society’s Cattle Barons’ Ball at the Historic Freight Depot in Atlanta on Oct. 11. Many of the cows will be sold through a live auction to be held at the Georgia World Congress Center on Nov. 13, with the remainder sold by an online auction. Proceeds from the auctions benefit the Southeast Division of the American Cancer Society through the Cattle Barons’ Ball and TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations.

CowParade is an international public art exhibition that first appeared in Zurich, Switzerland, in 1998 and since then has been hosted by 13 cities around the world. More than $8 million has been raised for charitable organizations and more than $1.5 million has been paid to local artists since CowParade started in 1998. For further information, call the CowParade Atlanta Hotline at 404-898-2915 or visit .

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Sue Rodman

770-522-8855, ext. 217 (office)

404-784-5650 (mobile)

Janet Moitoza

770-522-8855, ext. 219

Atlanta-based Chick-fil-A, Inc., the nation’s third-largest quick-service chicken restaurant company, currently has more than 1,080 restaurants in 36 states and Washington, D.C. and has more than 110 locations in metro Atlanta, its largest market. Chick-fil-A serves nutritious food products in malls, free-standing units, drive thru-only outlets, Chick-fil-A Dwarf HouseÒ and Truett’s GrillÒ full-service restaurants, and through licensed outlets in college campuses, hospitals, airports, businesses and industrial sites. Its popular Eat Mor ChickinÒ advertising campaign has evolved from a single Atlanta billboard in 1995 to one of the country’s most successful and creative ad campaigns. More information about Chick-fil-A is available on the company’s web site, located at .


McKenna Long & Aldridge is a full-service law firm of nearly 400 lawyers and public policy advisors with offices in Atlanta, Denver, Los Angeles, Philadelphia, San Diego, San Francisco, Washington, DC, and Brussels. Formed June 1, 2002 through the merger of Long Aldridge & Norman LLP and McKenna & Cuneo L.L.P., the firm provides business solutions in the areas of corporate law, government contracts, intellectual property and technology, complex litigation, public policy and regulatory affairs, real estate and finance. For more information about McKenna Long & Aldridge visit .


The American Cancer Society is the largest nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer, through research, education, advocacy and service. For more information on the American Cancer Society visit the website at


TechBridge is an Atlanta-based nonprofit organization that helps other nonprofits use technology to better serve the community. TechBridge provides professional, affordable technology consulting services, innovative technology solutions, and access to the financial, technical and human resources nonprofits need to be successful with technology. TechBridge is an affiliate of the Microsoft-NPower National Nonprofit Network. This year TechBridge has donated more than $500,000 in free software to area nonprofits, and will deliver more than 7,000 hours of professional technology services and programming to help more than 40 nonprofit clients be more effective in improving and enriching the lives of Metro Atlantans. For more information on TechBridge visit


The Cattle Baron's Ball will be held in Atlanta on Saturday, October 11 at the Historic Freight Depot. Howard and Lynne Halpern, founders of Buckhead Beef, are the co-chairs of the inaugural Cattle Baron's Ball in Atlanta. The fundraising event made its debut in Dallas in 1973 and was named for the Cattle Baron's Ball featured on the television show, "Dallas." For more information on the Cattle Baron’s Ball contact Michelle James at 404-315-1123.



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