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press release

07/ 18/ 03 CowParade Introduces 20 New Cows - Cow Hospital Opens at Underground

Retail location announced with collectibles available for the first time

ATLANTA - July 18, 2003 - CowParade Atlanta has news on two fronts: the mooing just got louder as CowParade introduced 20 more bovines to the herd, with new cows grazing at Underground and in Midtown, Atlanta along Peachtree Street. In addition, the Cow Hospital has now opened at Underground Atlanta, for those cows needing a little extra care.

What happens to a cow when she isn't looking or feeling her best? She goes to the doctor, of course. The CowParade Cow Hospital and retail store opens at Underground Atlanta this Saturday in recognition of Cow Appreciation Day. Cow doctor and artist Sharon Lapin reapply ears, horns and paint to CowParade cows that have been damaged during the public art exhibition. Doctor's hours are from 11 a.m. - 6 p.m. Monday-Saturday, and noon - 6 p.m. on Sundays.

"Sometimes cows receive damage from being in public, but most often the cows have just been loved too much," said Evelyn Ashley, chairman of CowParade Atlanta and a partner in the law firm of McKenna Long & Aldridge.

In addition to cow repair, Underground Atlanta is the site of the official CowParade retail store where merchandise from the Atlanta event and miniatures from other CowParade exhibits are available. CowParade miniatures were reported as the No. 1 collectible in the United States last year by Giftbeat, the official publication of the giftware industry. Newly-released miniature Moo Moo in a Tu Tu is available at the Cow Hospital, where visitors can also see the life-sized statue that inspired her.

CowParade Atlanta is presented by Chick-fil-A, and hosted by McKenna Long & Aldridge. Atlanta-based Chick-fil-A has become well known for its cow-themed advertising campaign. More than 50 local businesses have sponsored cows to make the art exhibition possible. More than 12,000 people visited the cows during their debut at Centennial Olympic Park in Atlanta. The cows are now grazing in "pastures" - locations throughout Atlanta. Over 75 percent of the cows are located close to MARTA stations, which is the easiest way to see all of the cows.

"CowParade has brought smiles to millions of people around the world, and we'd like to thank all our sponsors for allowing us to bring this wonderful event to Atlanta," said Ashley. "People have enjoyed seeing and visiting with the cows this summer at various places around Atlanta. The exhibit has also brought economic benefit to our community."

Cows new to Underground include: Ar-Cow-Tecture, sponsored by Portman Holdings; Sunny Atlanta Hometown, sponsored by SunTrust; Queen; Moo Moo in a TuTu; MooMaid; Bovina; Fresh Milk; Moo York Celebration; Cowmercial; and Hawthor and Moo Shoe. Peter Max's cow Cindy, sponsored by Coca-Cola, joins the parade with Hoofin' Down Peachtree, sponsored by the Atlanta Journal-Constitution, in front of the Federal Reserve building. Cow Parading Cow, sponsored by McKenna Long & Aldridge, and Cowmedy/Tragedy are grazing at the Fox Theatre. Moo-Nique, sponsored by McKenna Long & Aldridge; Udderly High Speed, sponsored by Earthlink; and Coastal Cow are at Colony Square. Moosical Genius is on display at the Atlanta Journal-Constitution building and Don't Let The Sun Go Down on Moo and Mooterial Girl, both are sponsored by Star 94 are located the Star 94 building.

CowParade is designed to take art out of galleries and make it accessible to the general public by placing it in a location and in a form that makes people stop and look. Local professional and amateur artists submitted more than 500 designs to CowParade Atlanta. Seventy percent of the design submissions came from professional artists, including: Stan Mullins, Eric Waugh, Anthony Liggins, Mary Engel, Glenn Fox, Corey Barksdale and Kevin Cole.

"Artists from around the world have designed cows for CowParade. The caliber of the art in Atlanta is the best we've seen," said Jerome D. Elbaum, president of CowParade Holdings.

CowParade Atlanta 2003 is the Southeastern debut of the world's largest public art exhibit designed to celebrate the spirit of fun, art and community. When the exhibit closes on Sept. 26, the cows will be sold through a live auction to be held at the Georgia World Congress Center on Nov. 13, with the remainder sold by an online auction. Proceeds from the auctions benefit the Southeast Division of the American Cancer Society through the Cattle Barons' Ball and TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations.

CowParade is an international public art exhibition that first appeared in Zurich, Switzerland, in 1998 and since then has been hosted by 13 cities around the world. More than $8 million has been raised for charitable organizations and more than $1.5 million has been paid to local artists since CowParade started in 1998. For further information, call the CowParade Atlanta Hotline at 404-527-HERD or visit.

# # #
Media Contact:
Sue Rodman or Jacob Landry
770-522-8855,
404-784-5650 (mobile)

Editors Note: Photos are available of newly introduced cows and the Cow Hospital. Evelyn Ashley, CowParade Atlanta chairman, and Sharon Lapin, cow doctor, are also available for interviews.

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