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press release

07/ 25/ 03 The Cow Stampede Continues

Twelve cows introduced to the herd, new grazing pasture added

ATLANTA - July 25, 2003 - The stampede continues as CowParade Atlanta announced today the introduction of twelve new cows to the herd, a special cow exhibition and a new grazing pasture at Camp Creek Marketplace in East Point.

Students from the Bureau of Cultural Affairs' ARTSCool program will unveil one of their three cows at the ARTSCool final exhibition at the Lowe Gallery on Friday, July 25. All three cows will be on display at the City Hall East, City Gallery, from Aug. 15-Sept. 5. The ARTSCool program is a merit-based apprenticeship for City of Atlanta youth aged 14-18. The Bureau of Cultural Affairs is a sponsor of CowParade and Director Camille Love is a member of the CowParade artist advisory board.

The latest cow grazing location opens this weekend at Camp Creek Marketplace in East Point. As part of the ceremonies, CowParade will unveil Smart Cow by Raymond Cody, sponsored by Camp Creek Marketplace, and Platinum Moodallion, sponsored by Delta Air Lines. Cody is an internationally acclaimed African-American artist and a resident of south Fulton County. His distinctive works have been exhibited in venues around the world and graced the cover of the Journal of the American Medical Association. Platinum Moodallion, designed and constructed by aircraft mechanics at Delta Air Lines, has been reconstructed into a cow aircraft.

"The cows introduced this weekend show the tremendous breadth of this exhibition," said Evelyn Ashley, chairman of CowParade Atlanta and a partner in the law firm of McKenna Long & Aldridge.

"We are proud to bring such a wonderful public art exhibition to South Fulton," said Steve Toro, president of North American Properties, the developer of Camp Creek Marketplace.

CowParade Atlanta is presented by Chick-fil-A, and hosted by McKenna Long & Aldridge. Atlanta-based Chick-fil-A has become well known for its cow-themed advertising campaign. More than 50 local businesses have sponsored cows to make the art exhibition possible. More than 12,000 people visited the cows during their debut at Centennial Olympic Park in Atlanta. The cows are now grazing in "pastures" - locations throughout Atlanta. Over 75 percent of the cows are located close to MARTA stations, which is the easiest way to see all of the cows.

"This has been a unique experience for our ARTSCool students," said Love. "They've learned that an artist's canvas can be anywhere."

CowParade is designed to take art out of galleries and make it accessible to the general public by placing it in a location and in a form that makes people stop and look. Local professional and amateur artists submitted more than 500 designs to CowParade Atlanta. Seventy percent of the design submissions came from professional artists, including Stan Mullins, Eric Waugh, Anthony Liggins, Mary Engel, Glenn Fox, Corey Barksdale and Kevin Cole.

CowParade Atlanta 2003 is the Southeastern debut of the world's largest public art exhibit designed to celebrate the spirit of fun, art and community. After the exhibit closes on Sept. 26, the cows will be sold through a live auction to be held at the Georgia World Congress Center on Nov. 13, and a subsequent online auction, hosted by sponsor Yahoo! Proceeds from the auctions benefit the Southeast Division of the American Cancer Society, through the Cattle Barons' Ball, and TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations.

CowParade is an international public art exhibition that first appeared in Zurich, Switzerland, in 1998 and since then has been hosted by 13 cities around the world. More than $8 million has been raised for charitable organizations and more than $1.5 million has been paid to local artists since CowParade started in 1998. For further information, call the CowParade Atlanta Hotline at 404-527-HERD or visit .

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Media Contact:
Sue Rodman or Kristen Stone
770-522-8855,
404-784-5650 (mobile)

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