Cow Parade Atlanta2000

press release

07/ 30/ 03 MARTA Bends Rules for CowParade Atlanta

ATLANTA - July 30, 2003 - History was made today as two CowParade Atlanta bovines used MARTA to travel to their summer grazing location at the airport MARTA station.

"This event marks one of the few times MARTA bends its rules for special passengers," said Joe, a MARTA customer information center representative. "To ride MARTA, all animals must be in an approved carrying case." Mooey Vuitton and HeartsField, the two cows from CowParade Atlanta, are today's MARTA passengers and rule breakers, and they were not in any approved carrying cases. The 100-pound bovines simply rode MARTA's trains alongside the other everyday passengers.

Mooey Vuitton, a design by Loganville resident Ann Clayton, is a rugged, well-traveled, leather suitcase whose journeys have taken him to many popular destinations in Georgia. Mooey Vuitton is sponsored by Clayton's employer, the Atlanta Journal Constitution, a major media sponsor of CowParade Atlanta.

Travel was also the inspiration behind Elaine Baran's creation, HeartsField. "I envisioned a field of hearts blooming like flowers," Baran said. "When I return from travel and see Hartsfield Airport in the distance, I know that I am almost home, where the heart is!" HeartsField is sponsored by CowParade Atlanta Host Sponsor, McKenna Long & Aldridge and dedicated to its client, Delta Air Lines, which is also a CowParade Atlanta sponsor.

Mooey Vuitton began his journey this morning by way of the westbound train from Decatur. He then met up with his counterpart, HeartsField, at Five Points. The cows' journey ended at 11 a.m. after a southbound ride from Five Points to the airport station.

The cows will continue to graze at the airport station until the end of CowParade Atlanta on Sept. 26.

MARTA offers the easiest way to see many of the cows in CowParade Atlanta. More than 75 percent of the cows are located near MARTA stations. Maps of the CowParade Atlanta locations are available at all MARTA rail stations and in MARTA ride stores.

CowParade Atlanta 2003 is the Southeastern debut of the world's largest public art exhibit designed to celebrate the spirit of fun, art and community. It is presented by Chick-fil-a and hosted by McKenna Long & Aldridge LLP. When the exhibit closes on Sept. 26, the cows will be rounded up and several will be displayed at the American Cancer Society's Cattle Barons' Ball at the Historic Freight Depot in Atlanta on ct. 11. Many of the cows will be sold through a live auction to be held at the Georgia World Congress Center on Nov. 13, with the remainder sold by an online auction. Proceeds from the auctions benefit the Southeast Division of the American Cancer Society through the Cattle Barons' Ball and TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations.

CowParade is an international public art exhibition that first appeared in Zurich, Switzerland, in 1998 and since then has been hosted by 13 cities around the world. More than $8 million has been raised for charitable organizations and more than $1.5 million has been paid to local artists since CowParade started in 1998. For further information, call the CowParade Atlanta Hotline at 404-527-HERD or visit .

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Sue Rodman
770-522-8855, ext. 217 (office)
404-784-5650 (mobile)


Janet Moitoza
770-522-8855, ext. 219


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