Cow Parade Atlanta2000

press release

09/ 01/ 03 Stuff This Year's Stocking With a Cow?! CowParade Atlanta Auctions Cows for Charity

ATLANTA - After three months grazing in pastures around metro Atlanta, the cows are going to auction for charity. An unusual present and a good cause, CowParade Atlanta cows are a perfect and unusual holiday gift.

Holiday shoppers can choose from more than 100 life-sized fiberglass cows. Each fiberglass cow stands 8' long by 5' tall by 3' wide. These unique works of art are certain to be conversation pieces when displayed in a garden, a living room or a corporate office. The work by local and nationally acclaimed artists is unique, in many cases being the largest (and certainly most unusual) canvas the artist has ever worked on. CowParade cows are coveted by individuals for private display or corporations for public or private display.

CowParade Atlanta 2003 is the Southeastern debut of the world's largest public art exhibit designed to take art out of galleries and make it accessible to the general public by placing it in a location and in a form that makes people stop and look. Local and national professional and amateur artists including: Peter Max, Stan Mullins, Eric Waugh, Anthony Liggins, Mary Engel, Glenn Fox, Corey Barksdale and Kevin Cole painted cows for CowParade Atlanta. Famous cow collectors include Oprah Winfrey, and Elton John.

"The art on these cows is truly amazing and the cow canvas makes it a unique piece to add to any collection," said Evelyn Ashley, chairman of CowParade Atlanta and a partner with Host Sponsor McKenna Long & Aldridge.

The celebrity cow auction is slated for Nov. 13 at the Georgia World Congress Center in Atlanta. Following the black tie event where 40-50 cows will be auctioned, an online auction, hosted by sponsor Yahoo! will auction those cows that weren't sold live. Photos and descriptions of all the cows and their artists can be found at

The most recent CowParade auction held in San Antonio, Texas raised more than $250,000 for charities. The highest bid for a single cow was $27,000. The highest bid ever paid for a CowParade cow was $140,000 for a cow created by children at a cancer hospital for CowParade Chicago.

Proceeds from the Atlanta auction benefit the Southeast Division of the American Cancer Society and TechBridge, a non-profit organization providing high quality, subsidized technology consulting and development services to Georgia charitable organizations.

If a full-sized cow is too expensive, try a miniature. The first CowParade Atlanta cow miniatures will be available in time for the holiday season from Westland Giftware. The first four miniatures from Atlanta will be "That's Cow It Goes" by Justin Winslow sponsored by The Coca-Cola Company, "Kudzudora Duncaown" by Eileen D'Esterno sponsored by Harry Norman Realtors, "Ar-cow-tecture" by Brian L. Keele & Eileen D'Esterno sponsored by Portman Holdings and "CowParading Cow" by Eric Waugh sponsored by McKenna Long & Aldridge LLP. CowParade miniatures were reported as the No. 1 collectible in the United States last year by Giftbeat, a respected publication on the giftware industry. The whole herd is available in a "CowParade Atlanta" official keepsake book.  This 184 page, full-color, coffee table book is just $24.95, and pictures all the Atlanta cows. 
The CowParade Atlanta keepsake book, cow miniatures and other CowParade Atlanta giftware are available at merchandise sponsor and from the Cow Hospital & Museum located in Underground Atlanta, who are both donating a portion of their profits to TechBridge.

CowParade Atlanta is presented by Chick-fil-A, and hosted by McKenna Long & Aldridge. Atlanta-based Chick-fil-A has become well known for its cow-themed advertising campaign. More than 50 local businesses have sponsored cows to make the art exhibition possible. More than 12,000 people visited the cows during their debut at Centennial Olympic Park in Atlanta and it is estimated that 3 million have viewed the cows over the course of the exhibition.

CowParade is an international public art exhibition that first appeared in Zurich, Switzerland, in 1998 and since then has been hosted by 13 cities around the world. CowParade has raised more than $8 million for charitable organizations and more than $1.5 million has been paid to local artists since CowParade started in 1998. For further information, call the CowParade Atlanta Hotline at 404-527-HERD or visit

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NOTE: Pictures of the cows are available. For a complete list, visit

Media Contact:
Sue Rodman or Erin Guerrieri
404-784-5650 (mobile)


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